To mark Buy Nothing Day, 12 people from Norwich Rising Tide held a Rat Race in the city centre.
Activists created a mobile rat race that stopped off at the city’s busiest malls and high streets.
People in rat costumes hurried hither and thither between the edges of the rat race maze, built out of placards reading Work Harder, Earn More Money, Buy More Things, Keep Going, while Fat Cats advised that happiness was just around the corner if the rats would only keep shopping!
At Castle Mall the rats were flummoxed by security guards who forced them to move on; after all, the rats were only telling people to buy more stuff!
A thousand leaflets were handed out (see below), and many passers-by expressed their support.