Land Rover Ad Agency occupied by London Rising Tide on Fossil Fools Day

LAND ROVER AD AGENCY OCCUPIED BY LONDON RISING TIDE ON FOSSIL FOOLS DAY

Activists from climate justice direct action group London Rising Tide
(LRT) have occupied the offices of Y&R, the ad agency behind the
current Land Rover campaign, and a new campaign for arms giant BAe Systems.

This is one of many actions taking place worldwide on Fossil Fools Day,
a day of action called by the Rising Tide network. Outside the office,
climate street theatre is also underway.

The LRT activists are posing as executives from a newly-privatised wing of
the MoD called HarrionProjects, a spoof company whose centrepiece is the
Harrion®, a civilian version of the Harrier Jump-Jet. LRT has issued a
spoof press release saying that Y&R has agreed to launch the Harrion®
marketing campaign, and also that ClimateCare, the CO2 offsets company
which is working to ‘offset’ Land Rover emissions, has agreed to do
the same for the Harrion®, even though the Harrion® only manages 0.3mpg.

LRT’s Sam Chase said: ‘It feels good to be joining other climate
justice activists around the world on a day when traditionally the world is
turned upside down. Fossil Fools Day is about using foolery to reveal the
insanity of the current fossil-fuelled market madness, an insanity
whose intensity is stoked to a great extent by the advertising industry.
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LRT’s Mimi Santoria added: This is the first time an ad agency has
been targeted by climate justice campaigners – it’s long overdue, and it
certainly won’t be the last.’

For interviews, pictures, a copy of the spoof press release and more
information as it happens:
Tel: 07513 341970 or 07513 335777
london@risingtide.org.uk www.londonrisingtide.org.uk
www.fossilfoolsday.org
More will follow as information becomes available.